Arena News

06/17/2008

Bobcats Sports & Entertainment Partners with Live-360

Bobcats Sports & Entertainment (BSE) President and Chief Operating Officer Fred Whitfield announced today the company has entered into a partnership with Indianapolis-based Live-360 to provide consultation and sales support for shows and events at Time Warner Cable Arena.

 Live-360 will offer their signature Your Exclusive Access™ (YEA) product to local concert goers, featuring premium reserved seats, complimentary parking, BackCourt club passes and early entry to shows at the Arena.

“Time Warner Cable Arena is fast becoming the premiere sports and entertainment destination in the region, and partners like Live-360 are helping to make every experience in this building world class, “ said Whitfield. “Not only is Live-360’s YEA program a great way to enjoy concerts and family shows through its truly remarkable benefits package, but partnerships like this open the door to new growth and year-round sponsorship opportunities for the Arena.”

The new platform offers the advantage of guaranteed seats in premium locations, even for sold out concerts and shows, in addition to other all-inclusive amenities like parking, hospitality, concierge service and exclusive club access. Various price points will be offered and a members-only website will be established to help patrons manage their account.

“We are thrilled to work with Time Warner Cable Arena,” said Live-360 Chief Executive Officer Dave Lucas. “Our goals are to help maximize their state-of-the-art facility by leveraging our expertise in areas that will ensure success.”

Entertainment industry veteran Tony Pascarella will head up Live-360’s operations at Time Warner Cable Arena. From an office in the Arena, Pascarella will be responsible for selling ticket packages, servicing accounts and providing consultation and support for concerts and shows that are part of the YEA program. Pascarella can be reached at (704) 688-9057 or by email at tonypascarella@live-360.com.